How Foursquare Can Go From Cool To Profitably Useful

TL;DR: I believe that if Foursquare focuses on helping visitors (aiding discovery) rather than regulars (tracking visits) of any location, it will go from being cool to useful and help influence spending. Making it a win for Foursquare, merchants and users. I love the idea of Foursquare. I am also a great admirer of their …