Now lets move on.
Please understand that this post is not deep or analytical is any way it would be too long. I have assumed previous following of TechCrunch, Mashable, GigaOm and Technology news generally (Who the fuck do I think I am?)
Yesterday, Google launched the Nexus phone to add to the unending list of products and services provided by almighty Google. This is has added to the list of competition (and enemies) Google has created and I am really getting worried for Google. let me go over a list of the major ones I know
Google vs.. Microsoft: These guys are battling over everything but Google is going directly after Microsoft’s cash cows, the Windows operating System (With Chrome OS) and Microsoft Office (With Google Docs)
Google vs.. Apple: Google is going after iTunes which invariably means iPod (with their music search) and more importantly The iPhone (With the Android presently represented by various phones most recently the Nexus One)
Google vs.. Facebook: This is not so straightforward but let me say Google Friend connect is the clear one. Google Wave is looking quite suspicious though.
Google vs.. Mobile Phone companies: With Android, Google might just wipe out Nokia.
Google vs.. Amazon: Google wants to scan as many books as possible and offer them free.they want to democratize
Google vs.. Voice Carriers and Skype: Google Voice is going to break the stronghold telephone companies have on their subscribers by deeply democratizing the phone number
Google vs… Traditional Television (via YouTube): Just take it that YouTube will kill cable television soon
Google vs.. PayPal: Remember Google check out? Well if you don’t you will when you decide to buy the Nexus.
Google vs… Newspapers: I really don’t understand this fight, but just know Rupert Murdoch is not happy with Google.
Google vs.. Governments: This is when things start getting complicated! The amount of information that Google has on citizens of other countries is crazy. Google can actually predict trend of things like flu based on user searches! It the exact reason China is not letting Google get any significant market share. Google earth is another story entirely
Google vs… OnePage: Heard of Google Profile? This last one may seem hilarious but it is the one that might turn out to be the most dangerous. What OnePage represents here is the ordinary little peeps in the basement trying to launch a start-up.
Ill explain all this long talk a bit below.
Google’s “Sand, Sand for Garri”, “mixing reggae in blues” strategy:
To non Nigerians, this basically means playing the role of a spoiler. You see, Google’s core business is advertising and 95% of all revenues come from it. Therefore, Google is actually making losses on all their ‘spoiler products’. Using their leverage, they have the ability to release products that cause a lot of problems to companies without having to make money. they use the claim of trying to be open as an excuse to level the ground. if Google is really an open company, let them open source the algorithm of their search. Nope, will never happen
Now the stupidly funny thing is that what Google is doing cannot be termed monopoly or unfair. people like Microsoft actually have as many products as Google but are being trounced in market share. Actually In a myopic view, Google is actually helping the average Joe the Plumber. More importantly, Microsoft or any other big company are free to try and play spoiler in Google search business; but you see, no one can make a better search engine than Google.
So what the hell is this post about then?
Google not being unfair to their big competitions does not mean in anyway that all these big companies will try to play fair back or sit and watch as two small boys blow their company into oblivion. Remember what is said about your enemies enemy? Now Imaging if all those other forces come together. The main problem for Google will be when the little guys realize there is little hope for them creating the next billion dollar company without Google coming in and levelling the playing ground. Go and ask Loopt what they feel about Google latitude.
My belief is very soon the big companies and those afraid of Google’s growing power and influence will realise that the best way to challenge Google will by hitting below the belt…BAD PR, dent Google’s image. Once those companies start making the average man afraid of Google’s size, it will be really bad for them. The George bush scare tactic never fail. I am VERY afraid of what will happen if Google pulls the plug on me.
I asked Marissa Mayer about this when I met her at the CUTEC conference (sorry, i had to mention it again) and she pointed at Twitter as an example of what Google had missed. Meaning that they did not have their hand in every pie and people can still compete easily. I do not think so and I believe people do not think so too.
So what about you, do you think too big? Is Google is strong enough to take on everyone?
For a more interesting analysis of what I have just blabbed on, read Google, Rome and Empire.