When I wrote about the iPad and postulated it would not be very successful because it does not have the first mover advantage of the iPhone and iPod coupled with its several limitations, I had no inkling of a tablet called Adam. From their website, they describe Adam thus

It’s not a tablet, neither a book reader. It’s a new species, and we call it ADAM. The First.

Specification wise, Adam beats the iPad in so many ways! It has a camera, plays flash, has a longer lasting battery, e-ink technology (it allows you to read under sunlight and is the only advantage the Kindle has over the iPad), HDMI, it even has a rear touchpad Arrington fantasized the iPad would have. More importantly, Adam uses the Android OS meaning it has thousands of applications that will work with it from day one. Simply put, Adam is a great guy. Please see video below.


See Adam’s specifications compared with that of the iPad

But the makers  of the Adam should note the one lesson I learnt form Robert Kiyosaki, “it is not about being the best writing author but the best selling author”. These days a good product+ excellent marketing will be much more successful than an excellent product + good marketing. Unfortunately, the creators of Adam (besides God) do not have the marketing power of Apple so I will  suggest two ways I believe Adam can defeat the iPad in the market

* Sell the IP to a big company  (asides Microsoft) to battle Apple billion for billion in marketing budget e.g. SONY

* Save the money on marketing and subsidise the product cost. Then make the tablet go viral using an affiliate marketing scheme or multi level marketing.

I am sure they are smart people and would have though of all that. I really wish them the very best success possible. One more impressive thing, Adam is made in India!

Leave a Reply

Your email address will not be published. Required fields are marked *